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talisman
A talisman is a cut figure or engraving, such as on a coin, that has magical powers to avert evil or bring about good.
See also amulet, charm, fetish, and Q-Link.
further reading
Radford, Edwin. Encyclopedia of Superstitions (Marlboro Books, 2000).
Wiseman, Richard. The Luck Factor: Change Your Luck - And Change Your Life (Century 2003).
Wiseman, Richard. "The Luck Factor." Skeptical Inquirer, April/May 2003.